An understandable message, based on benefits and supported by demonstrable data is what makes your patients fall in love.
Because there is no use investing so much money and time in brand positioning or ads, if later your potential patients do not understand what you offer them or how you can help them.
There is a fundamental skill in all business strategies to demonstrate to your target patient how you can transform their health: copywriting or writing persuasive texts capable of awakening desire and action in the right people.