Did you know that when a doctor finishes his training he has learned more than 50,000 new words?
This fact shows that the medical-scientific terminology and the treatments used in health can be confusing for a non-specialized audience.
More than 90% of the health websites that I examine do not establish effective communication with their audience, a crucial factor in retaining that visit and encouraging them to purchase your services or products.
Therefore, it is essential to speak the same language as your patients throughout the sales cycle so that they clearly understand how you can help them.